inControl Community

As an event professional, you need to be ahead of the wave

Lately, my LinkedIn feed has turned into a strange place. Post after post about unemployability in the event industry. People who have been looking for work for 18 months, sometimes longer. A doomsday vibe creeping into every other update. And, of course, right behind those posts, a parade of self-proclaimed gurus dispensing "wise advice." Most of which, if I am being honest, is anything but wise.

So I want to write something different. Not a popular piece that will bring likes, I am usually not good at it, but a brutally honest one.

AI is genuinely changing events, and there is no way back

The B2B Marketing & PR Playbook: How to Build Trust in an AI-era

We are thrilled to welcome Cat Kevern (Founder and Managing Director at Electric Cat and The Network of Women in Events), Stephanie Garey (Senior Marketing Strategist and Event Emcee with 1000+ events hosted), and Damir Tomicic (AI-Guru, CSO at run.events, and founder at Business in Tech) as they decode trust-building amid AI tools like personalisation and matchmaking.

This webinar is a must-attend for anyone looking for ways to stand out from the crowd in the age of AI. Event managers, event marketers, and C-level decision-makers – this is your chance to gain leverage.

Sign In

Recording

In today's AI-fueled event world, cutting through the hype to build genuine trust is the ultimate marketing edge.

Avoiding the Age of Average: AI That Fuels Creativity and Efficiency

As artificial intelligence continues to redefine creativity in the event industry, professionals face a new challenge: standing out in a world increasingly driven by automation and algorithmic thinking.

In this exclusive inControl webinar, Colja Dams, Co-CEO of VOK DAMS Worldwide and I will discuss how AI can be used to amplify creativity and unlock new levels of efficiency.

Join us for insights on how event professionals, marketers, and business leaders can leverage AI to transform their workflows, enhancing collaboration and strengthening their creative impact across every stage of event delivery.

Sign In

Recording

How AI can be used to amplify creativity and unlock new levels of efficiency

The Event Industry's 70% Problem

70%. That's how many AI failures trace back to people and process issues. Not technology. Not algorithms. People. BCG calls it the 10-20-70 rule. The event industry has it backwards.

I looked at the data. The pattern is clear. And it's fixable.

The Wrong Investment

Everyone Says AI is Expensive. Is That Really True?

The perception that AI is too expensive for event organizers doesn't match the reality of implementation costs versus savings. Modern AI tools integrated into event platforms can reduce marketing waste by 30-50%, eliminate thousands in website development costs, and replace temporary staffing expenses while delivering better results. For most events, the question isn't whether AI is affordable, but whether continuing without it is becoming the more expensive choice.

**AI implementation in events isn't expensive—it's the inefficiency of avoiding it that costs more.**

Embracing AI in the Events Industry: From Fear to Strategic Advantage

This article explores how artificial intelligence is rapidly reshaping the events industry and why fear or denial is no longer an option for event professionals. It argues that AI has already become a commodity in everyday life and that real competitive advantage will come from thoughtful, strategic integration. The piece highlights practical applications, changing marketing realities, and invites readers to see AI as an ally that can turn uncertainty into opportunity.

How event professionals can turn AI anxiety into their strongest strategic advantage

In Control Webinar: Live AI Captioning on Events (featuring Orla Pearson)

This webinar, originally streamed on November 5th, brings together Orla Pearson (Founder & CEO at MyClearText and AccessLOOP) and Damir Tomicic (Mentor at BEFuture and CSO at run.events) for an in-depth look at how AI captioning is transforming accessibility, multilingual engagement, and global reach across the event industry.

Sign In

Recording

inControl Webinar

Masterclass: Proven Strategies for Successful Event Delivery

In this session, we're diving deep into the real-world challenges of delivering modern events and how the right tools, platforms, and processes can make the difference between stress and success.

Whether you're planning your next tech conference, a community meetup, or an enterprise event, this masterclass will equip you with practical strategies, expert insights, and a proven framework to take your event execution to the next level like a true Event Ninja.

Sign In

Recording

Live from ECS 2025

In Control: AI in the Event Industry Straight Answers to Difficult Questions

AI is transforming the event industry, but how much is hype, and how much is real opportunity? Join Adis Jugo, CEO of run.events, and Lee Stott, Principal Cloud Advocate Manager at Microsoft and Honorary Associate Professor at Unversity College London, as they tackle the most challenging AI questions in events:

Sign In

Recording

inControl Webinar

Event Ninja Podcast: 2025 neu gedacht – Wie KI und Barrierefreiheit die Events verändern

Digitale Barrierefreiheit wird ab 2025 nicht nur Pflicht, sondern auch eine Chance, Events und Event Websites inklusiver und erfolgreicher zu gestalten.

Sign In

Recording

[German] inControl Webinar

Event Ninja Podcast: The Power of Business Matchmaking & Human Connection

In a world where connections drive success, event matchmaking is more than just exchanging business cards—it’s about creating meaningful, lasting relationships.

Join us on the Event Ninja Podcast as we sit down with Galina Bankova, Relationship Architect at The Matchmakers, to explore the true value of human connection in the events industry.

Sign In

Recording

Event Ninja Podcast

Event Ninja Podcast: How to Develop a Mental Six-Pack

Join us for this insightful podcast with mental fitness coach Julian Maier, creator of the “Mental Six-Pack” framework. Discover how to build resilience, stay calm under pressure, and handle the unique challenges of high-stress environments like event management.

Sign In

Recording

Event Ninja Podcast