A safe space for event professionals • 59 Members
70%. That's how many AI failures trace back to people and process issues. Not technology. Not algorithms. People. BCG calls it the 10-20-70 rule. The event industry has it backwards.
I looked at the data. The pattern is clear. And it's fixable.
Modern events typically use seven different apps for registration, agenda, check-in, mobile experience, lead retrieval, marketing tracking, and surveys, plus countless Excel spreadsheets scattered across team members' desktops, making comprehensive data analysis practically impossible. This fragmentation prevents AI from delivering real value like predictive analytics and intelligent matchmaking, forcing organizers to settle for overpriced chatbots that answer basic FAQs while the truly transformative capabilities remain forever out of reach. The solution isn't choosing better AI but consolidating event data into unified platforms like run.events where registration, networking, and feedback happen within a single ecosystem, enabling AI to see the complete picture and deliver genuine insights in seconds rather than days of manual Excel work.
The perception that AI is too expensive for event organizers doesn't match the reality of implementation costs versus savings. Modern AI tools integrated into event platforms can reduce marketing waste by 30-50%, eliminate thousands in website development costs, and replace temporary staffing expenses while delivering better results. For most events, the question isn't whether AI is affordable, but whether continuing without it is becoming the more expensive choice.
ABBA Voyage features 3D avatars of the band members in their 1970s prime performing alongside a live band, using cutting-edge AI and motion capture technology to create an alternative virtual reality that feels genuinely real to audiences. The show addresses aging with dignity while solving a deeply personal problem: band member Björn suffers from neurological memory loss and sometimes can't remember his greatest hits, making this digital preservation both a performance and a memory aid. This technology offers broader possibilities for anyone facing age-related or illness-related memory loss, enabling people to create personal AI avatars from photos and videos that preserve their identity and legacy for future generations without requiring ABBA-level resources.
The Paris 2024 Olympics showcased AI's potential to handle complex event management, from reducing scoring disputes by 65% to cutting carbon footprints in half. Meanwhile, McDonald's AI ordering system failed after three years, highlighting the technology's limitations. For event professionals, the sweet spot lies between these extremes: start with small, practical AI tools that augment human capabilities rather than replace them entirely.
This article explores how artificial intelligence is rapidly reshaping the events industry and why fear or denial is no longer an option for event professionals. It argues that AI has already become a commodity in everyday life and that real competitive advantage will come from thoughtful, strategic integration. The piece highlights practical applications, changing marketing realities, and invites readers to see AI as an ally that can turn uncertainty into opportunity.
This webinar, originally streamed on November 5th, brings together Orla Pearson (Founder & CEO at MyClearText and AccessLOOP) and Damir Tomicic (Mentor at BEFuture and CSO at run.events) for an in-depth look at how AI captioning is transforming accessibility, multilingual engagement, and global reach across the event industry.
Website traffic dropped 23% while brand awareness climbed, revealing a fundamental shift in how people discover events: AI assistants now research and recommend conferences without users ever clicking through to event websites. The counterintuitive solution wasn't fighting this change but embracing it by ungating valuable content and optimizing for AI citations instead of search rankings. Organizations thriving in this new reality focus on building algorithmic trust and relationship depth rather than chasing page views and form submissions.
In this session, we're diving deep into the real-world challenges of delivering modern events and how the right tools, platforms, and processes can make the difference between stress and success.
Whether you're planning your next tech conference, a community meetup, or an enterprise event, this masterclass will equip you with practical strategies, expert insights, and a proven framework to take your event execution to the next level like a true Event Ninja.
AI is transforming the event industry, but how much is hype, and how much is real opportunity? Join Adis Jugo, CEO of run.events, and Lee Stott, Principal Cloud Advocate Manager at Microsoft and Honorary Associate Professor at Unversity College London, as they tackle the most challenging AI questions in events:
Digitale Barrierefreiheit wird ab 2025 nicht nur Pflicht, sondern auch eine Chance, Events und Event Websites inklusiver und erfolgreicher zu gestalten.
In a world where connections drive success, event matchmaking is more than just exchanging business cards—it’s about creating meaningful, lasting relationships.
Join us on the Event Ninja Podcast as we sit down with Galina Bankova, Relationship Architect at The Matchmakers, to explore the true value of human connection in the events industry.
Join us for this insightful podcast with mental fitness coach Julian Maier, creator of the “Mental Six-Pack” framework. Discover how to build resilience, stay calm under pressure, and handle the unique challenges of high-stress environments like event management.
