inControl is a safe, no-fluff space for event professionals who actually run events, not just talk about them. It’s where event professionals, technologists, marketers, venues and agencies share what really works, ask hard questions, and compare scars without the noise of self-promotion, cold pitches or "thought leadership" theatre.
inControl Webinar – 3 Clicks to Live Event Websites: Save Hours with AI
Tired of hours, or even days, spent on scattered AI tools that promise the world but deliver nothing? 🤷♂️
Join us on February 4th as Adis Jugo and Damir Tomicic present the biggest product update from run.events yet!
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Recording
Powered by AI, this webinar will help you build fully functional event websites purely by prompting
The End of Random Networking: Designing Better Connections in Events with AI
AI in events is often discussed in abstract terms, but matchmaking is one of the areas where outcomes are measurable. The relevant questions are straightforward: Do participants get to meaningful conversations faster? Do exhibitors spend less time chasing irrelevant leads? Do meetings convert into follow-ups?
AI matchmaking capabilities for B2B events, co-funded by the EU via the BEFuture project
inControl Meetup Dec 2025 - The next 5 years will define which event professionals thrive in the AI era
Join the December inControl Meetup with Prof. Stefan Luppold, Adis Jugo (Microsoft MVP for Artificial Intelligence), and Damir Tomicic (BeFuture Mentor)
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Recording
How is AI changing lives of Event Professionals?
EF
Eleanor Forsyth
Thank you for an interesting discussion, appreciate all the insights and Stephanie's valuable contributions
Stephenie Lintl-Mclean
Haha!
CL
Charmaine Lintl
Amazing! Thank you.
Anto Pranjic
Thanks everybody for tuning in! Have a great rest of the day 🙌
Elena Kovacevic
Thank you for a great discussion. I truly appreciate the insights and perspectives shared, and I look forward to inControl Summit! See you all in Dusseldorf on June 2nd.
Everyone Says AI is Expensive. Is That Really True?
The perception that AI is too expensive for event organizers doesn't match the reality of implementation costs versus savings. Modern AI tools integrated into event platforms can reduce marketing waste by 30-50%, eliminate thousands in website development costs, and replace temporary staffing expenses while delivering better results. For most events, the question isn't whether AI is affordable, but whether continuing without it is becoming the more expensive choice.
**AI implementation in events isn't expensive—it's the inefficiency of avoiding it that costs more.**
In Control Webinar: Live AI Captioning on Events (featuring Orla Pearson)
This webinar, originally streamed on November 5th, brings together Orla Pearson (Founder & CEO at MyClearText and AccessLOOP) and Damir Tomicic (Mentor at BEFuture and CSO at run.events) for an in-depth look at how AI captioning is transforming accessibility, multilingual engagement, and global reach across the event industry.
Looking forward to this one!