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The B2B Marketing & PR Playbook: How to Build Trust in an AI-era

We are thrilled to welcome Cat Kevern (Founder and Managing Director at Electric Cat and The Network of Women in Events), Stephanie Garey (Senior Marketing Strategist and Event Emcee with 1000+ events hosted), and Damir Tomicic (AI-Guru, CSO at run.events, and founder at Business in Tech) as they decode trust-building amid AI tools like personalisation and matchmaking.

This webinar is a must-attend for anyone looking for ways to stand out from the crowd in the age of AI. Event managers, event marketers, and C-level decision-makers – this is your chance to gain leverage.

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In today's AI-fueled event world, cutting through the hype to build genuine trust is the ultimate marketing edge.

Avoiding the Age of Average: AI That Fuels Creativity and Efficiency

As artificial intelligence continues to redefine creativity in the event industry, professionals face a new challenge: standing out in a world increasingly driven by automation and algorithmic thinking.

In this exclusive inControl webinar, Colja Dams, Co-CEO of VOK DAMS Worldwide and I will discuss how AI can be used to amplify creativity and unlock new levels of efficiency.

Join us for insights on how event professionals, marketers, and business leaders can leverage AI to transform their workflows, enhancing collaboration and strengthening their creative impact across every stage of event delivery.

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How AI can be used to amplify creativity and unlock new levels of efficiency

Become the Event Manager AI Can't Replace: Your Must-See Guide

AI is not coming for the event industry. It is already here. The real question is not whether to use it. The real question is how to stay essential when technology keeps getting better at handling the operational side of what we do.

I'll be joined by Berry Medendorp, Managing Director of eventmanager.de, and Nicole Deisenhofer, Director Strategy and Innovation at Proske. Two amazing people who I admire a lot and who think deeply about where this industry is heading and what it takes to stay relevant in it.

We'll talk about what actually makes an event professional irreplaceable in 2026. Where your value increases as AI gets more capable. How to work with the technology without becoming dependent on it. And how to make sure your role evolves in the right direction.

If you are building a long-term career in events, this conversation matters.

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The question that many event professionals fear: "Is AI going to take my job?"

inControl Webinar – 3 Clicks to Live Event Websites: Save Hours with AI

Tired of hours, or even days, spent on scattered AI tools that promise the world but deliver nothing? 🤷‍♂️
Join us on February 4th as Adis Jugo and Damir Tomicic present the biggest product update from run.events yet!

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Powered by AI, this webinar will help you build fully functional event websites purely by prompting

The EU AI Act Meets the Event Industry: Do's and Don'ts

The EU AI Act entered force on August 1, 2024, with a phased rollout through 2027, using a risk-based approach that categorizes AI systems into unacceptable (prohibited), high-risk (heavily regulated), limited risk (transparency requirements), and minimal risk (largely unregulated). Event organizers must avoid major violations like untargeted facial recognition databases, emotion recognition in workplace settings, social scoring systems, and unlabeled AI-generated content or chatbots that don't identify themselves as machines. Required actions include conducting AI inventory to categorize all tools, reviewing vendor agreements for compliance guarantees, implementing transparency measures like clear chatbot disclosures and AI-generated content labels, training staff on AI usage and legal requirements, and developing vendor assessment checklists for procurement.

The EU AI Act became the world's first comprehensive AI legal framework in August 2024, and event organizers using chatbots, biometrics, or personalization need to understand four risk levels or face serious consequences.

Embracing AI in the Events Industry: From Fear to Strategic Advantage

This article explores how artificial intelligence is rapidly reshaping the events industry and why fear or denial is no longer an option for event professionals. It argues that AI has already become a commodity in everyday life and that real competitive advantage will come from thoughtful, strategic integration. The piece highlights practical applications, changing marketing realities, and invites readers to see AI as an ally that can turn uncertainty into opportunity.

How event professionals can turn AI anxiety into their strongest strategic advantage

In Control Webinar: Live AI Captioning on Events (featuring Orla Pearson)

This webinar, originally streamed on November 5th, brings together Orla Pearson (Founder & CEO at MyClearText and AccessLOOP) and Damir Tomicic (Mentor at BEFuture and CSO at run.events) for an in-depth look at how AI captioning is transforming accessibility, multilingual engagement, and global reach across the event industry.

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inControl Webinar

Masterclass: Proven Strategies for Successful Event Delivery

In this session, we're diving deep into the real-world challenges of delivering modern events and how the right tools, platforms, and processes can make the difference between stress and success.

Whether you're planning your next tech conference, a community meetup, or an enterprise event, this masterclass will equip you with practical strategies, expert insights, and a proven framework to take your event execution to the next level like a true Event Ninja.

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Live from ECS 2025

Event Ninja Podcast: 2025 neu gedacht – Wie KI und Barrierefreiheit die Events verändern

Digitale Barrierefreiheit wird ab 2025 nicht nur Pflicht, sondern auch eine Chance, Events und Event Websites inklusiver und erfolgreicher zu gestalten.

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[German] inControl Webinar

Event Ninja Podcast: The Power of Business Matchmaking & Human Connection

In a world where connections drive success, event matchmaking is more than just exchanging business cards—it’s about creating meaningful, lasting relationships.

Join us on the Event Ninja Podcast as we sit down with Galina Bankova, Relationship Architect at The Matchmakers, to explore the true value of human connection in the events industry.

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Event Ninja Podcast