Transcript: inControl Webinar – 3 Clicks to Live Event Websites: Save Hours with AI

do do Thank you. Hi, my name is Damir and welcome to InControl webinar. Today's topic is really close to my heart because it is a topic that is really relevant to all of us. The global events industry is worth more than one point three five trillion in twenty twenty five. And if you look at event websites, most of them look like, honestly, built in two thousand fifteen, not in two thousand twenty five. We are one of the biggest industries in the world, on the planet. But our digital front door is kind of broken. Today, I will have my guest who asked me about it a few weeks ago, and he said, how long did it take to launch your last event website? Two weeks ago, I was in Davos in Switzerland. I was speaking during the World Economic Forum. and there were five hundred different events and you can imagine five hundred events taking place in one single week so it was really really interesting but if you want to visit an event you need a proper website you need a proper sponsor you need proper agenda need where to buy the ticket all this stuff it's really simple it's nothing special nothing that should be challenging today but I was really challenged because during the week in Davos, it was super hard to find how to register for an event and how to actually participate because you were not quite sure. Most of the event houses did not have a proper website. They used different platforms, lots of Excel. They connected. And most of them basically just asked a random web agency questions. to build a website. The thing is, if you ask the Randall Web Agency, it could take a week, two weeks, it could take perhaps even six to eight weeks to build a website. At the end, you pay between one thousand euro up to fifty thousand euro just to please everyone to have a proper website. This is something that It's not state of the art anymore. It's just not for today. And if you look at the development of technology, we started with content management systems back in two thousand. We really thought how to build proper website and how to manage content over years, those systems developed. And at some point we got WordPress and WordPress revolutionized content management. However, this is one side of the story. If you just use WordPress to build a website, it is not necessarily a fully functioning website because you have a lot of interactive elements you have to update your content you have to manage your content you have a process behind the scenes all those things are developed in the past thirty years but somehow however we ended up with having one hundred different solutions for all different tasks all different things that are necessary but we didn't manage to have a single platform that will please all and what happened in Few years timeframe from now, we got AI and AI is going to revolutionize how we build websites. If you look at, for example, lovable, one of the success story from Europe is a Swedish company. I don't know if they are unicorn, but about to become a unicorn. This is a way to build a website through the portal. You just talk to a lovable platform and lovable platform build a website for you. You can even change in which programming language it works and how it looks. But At this very moment, you still need a developer. You still need an IT company because lovable is not knowing what is behind the scenes, how to connect to different sources. For example, if you have your speaker management offline, you want most of the people use excel these days they want to import all the information in the system and to showcase it on the website this is something that is really really complicated because it's simply built for you to work with an agency and it's a good and very very um or say meaningful way to build sites because those are the experts. However, when the event starts or before the event, everything is more complicated. Everything is more challenging. You want to change things very fast. As I said, I was in Davos and lots of people had difficulties to travel, then some other people had delays, and then you had to change the agenda to shift left and right, up and down, to replace speakers. It is necessary to build a website that will allow you to be very flexible. if you build something that connects all the data sources you want to have a single data source so all the speakers of the agenda entries all the sponsors exhibitors they should all be in one system unless you are such a crazy person wants to manage five different system connect them together and have a proper analysis after it but the data is not in you anymore even if you have five sources it is simpler than ever to build them together i can remember how it was years ago it was not that simple we needed to build apis programming interfaces we need to define requirements we need to import it was really a long and very difficult process however this process has changed recently and With the help of AI, you can actually unify the sources. However, this is not working if you are live, if you're online, like right now. I should have my guest with me since eight minutes, but my guest is in traffic jam. So he's coming. And I'll try to introduce him properly. And wow, he is here. Welcome, Adis. I'm actually listening for you for the past three or four minutes. And you were talking so nicely that I didn't want to interrupt. Actually, this is the live thing. You know, this happened. This is what happens in events all the time. I prepared everything. I had a proper introduction. And then our event organizer said, Ardis is stuck in traffic jam. He will be late for a few minutes. just talk yes i was talking that was really nice by the way you interrupted me i wanted to share some details but i still um can share them however this is why it's important to have a proper communication delegates proper communication uh over the website and this is where the whole the magic of event uh takes place and you're i said how many speeches you had in the past many years a lot i thought over four hundred trillion but i have another question for you which is even more interesting and i know that for both of us uh and i don't not know that the people who are listening to this webinar or who are watching us even those who know about of us privately are aware that both of us earned some of the first serious money with building uh web cms twenty six years ago yes And if somebody would have told you two years ago, you are going to build another CMS, what would be your response? Never, ever again. And yet we did it. it is a great thing you know when we started uh i started with content management in two thousand and two so it's really a long time ago i don't want to remember because it's really it's long time ago i don't want to talk about but over the years we learned so much at the beginning there was a very different time so people were happy to have anything online that was really cool but With years, the requirements became more obvious and demand was also in a way that people expected you to provide this. Like today, there is AI around us. Everyone expects you to provide the AI solution whatsoever. They don't want to register one site and then buy a ticket on the second site, see agenda on the third site, and then look how to visit the event or for the changes. Those are demands for today. Back in days, we had different demands. So people were building, and I was building content management system for twenty years. It was really successful business. We started with web management and until WordPress was introduced, we did a pretty good business with that. We helped people to do stuff. But then WordPress came. It was from day one to day two a commodity. It was easy. And the whole business collapsed. But then new requirements came. And what I learned from this is... There is never a perfect solution. But if you stick with old infrastructure, if you stick with all the approaches, you are not providing the quality people wants to have today. And I just wanted to say, because you were not here and you said to me, do you think that we can build a full website within thirty minutes and that's yeah i i don't believe that let's see i mean we only unfortunately spent ten minutes on the traffic jam here in germany so let's see how much we get uh because because the ten minutes just went into into a traffic jam but diamond was doing a really good talk uh time but before we start you can start and prepare i will just finish what i was talking because today's requirements are really different now we have an ai google search is no longer the predominant force and when you have a web presence you need to be visible in different spaces one of those spaces are ai engines so agentic seo is there then most of the people and i was really uh saying this in davos everyone was using the smartphone there was not a single person with laptop so desktop is overrated right now mobile first is really the reality of today for the past ten years i would say yeah well it's really developed and all that stuff that you have no structured data so it takes time to load then it takes time to render the website it takes time is actually what happens and this is something when we need to change not JavaScript magic behind the scenes, not complicated, but actually serving the people. And I would love to avoid seeing the programming code. No, we are not going to see code today. I'm going to show you that you can see code if you want to see, but you don't need to see the code. Funny thing, because when we started building run events five years ago now, four years ago, five years ago now, One of the initial decisions was not to build a website builder because, as you said, WordPress was such a commodity. So we said, okay, let's make the perfect integration of the run events data into any CMS. So we don't care what our customers use. Some are using WordPress, some are using HubSpot web builder, some are using some custom build type pages. So good. What we have seen for the past... at least a little bit longer people going off the WordPress. Because WordPress is having ever more limitations with the SEO and ever more issues with the performance. WordPress is slow. It is what it is. It runs on the old age PHP code. It was everything. A lot of people are going the different way. Or if you want back to the past, you remember us building the static websites where we would basically produce the website with some engine. That was becoming more and more the thing. And then the big change was, as you really said, with agentic SEO. normal website with normal seo is great now with that you have maybe thirty percent of opportunity we see our leads incoming to chat gpt i'm sure that a lot of uh or similar systems of course gpt is not the only one uh i know that a lot of event organizers are seeing their events being uh suggested by agents, by AI, chat GPT and similar. And of course, it's insanely important to have the data that will feed your web, but also the agents. And it should, in the essence, be the same data. So for this, I'm just building up on what Daniel said. If you have got the data, this is what we are going to start with. And I just hope that I know how to share the things here. Screen. Now it's the next challenge in technology, how to share screens. I tell you, each of those systems has a different thing. Yes, normally I was using Teams, then I got the Google Meetup and I was looking for kind of thirty seconds where to share the screen, but yes, That looks good. There we are. We are in run events. Let's say we can show that we are in one of the events running on run events, which is European Collaboration Summit, which is an IT event. And let's say it does not have the website. But we need to have some starting point. What are our starting points here? Well, the most important one is the web description. What is your event? When is it happening? Basically, it should be a text or description. what your website is going on. Then what happens also in the run events are few other things which are very important. One is obviously the ticketing. there should be summer ticket configuration. You should have created just different ticket types which people can buy or they can register for event. That's one thing that should obviously be in place. And ideally, if you have all of these speakers and sponsors and agenda and program, that part should also be inside for the European Collaboration Summit. We do have agenda. And it is there. It's a live event. It's an event happening in May. And we do have an agenda. And one other thing which we do have here are, of course, speakers. Everybody who is speaking on this event is a tech event. So a lot of Microsoft people are inside. And one important thing which we do have here, we have got a lot of FAQs for speakers. for sponsors for participants uh for example if you go now for i'm sorry if you if you now go for the participants you will see that you have a lot of questions here asked and answered in this form some of them are text only some i've got some images pictures or some other files like pdf documents or whatever attached to it but no website This is data. Basically the backend manages all the data and you have a list that you can use in the front end. Exactly. So if you go now to the run events page builder, you see here, this is start page. And they say no page selected. And if I click here on pages, we will see that we have no pages at all. We have got CSS. I'm coming to that in a second. But then I click here on the pages. Oh, I got one about event page. I'm going to delete that one. So we're just going to claim that we have no pages whatsoever. Everything is new here. It didn't delete about because it's an index page. You cannot delete index page. We are coming to that in a second. So let's see how do we start from here. Back in run events, not only with FAQ and with event description, we have another important thing, which is event identity. which you have here, event logos, some header images, typical header images, and the two official colors, which are in this case magenta and purple. So this is our starting point. We don't have much more than this. So basically we have data and we have a brand guideline with logo and everything, so we can start. So I will now call an agency and create an invitation for a kickoff workshop, right? What if I tell you that your agency is you? I always knew I will be an agency one day. Well, I don't believe that now, but let's see. It's challenging because I was traveling all the time. I'm seeing this for the very first time. For me, it's also very interesting. Let's start with this. But I just want to make your life more difficult by asking stupid questions. I did cheat here a bit, but a very bit for a simple reason, because the first step takes for about fifteen minutes. You don't need to do anything like that. You need to press the button. You need to press play and watch things happening for fifteen minutes. This is where the system crunches the data in the background. This is not an active work, but you need to program something, do some magic. The result of those first fifteen minutes are the design specs, which are completely generated by AI. Which is a combination of the textual design specs but also the guides on the colors and system. You see here all the colors set up, which are, they're all based on the colors which are there. So this document has not been created manually by some agency. I think that has been created by our AI agent called Amal. This is the button, Amal. Just here, the warning from my side, it takes fifteen to twenty minutes. It's a lot of work here because it's not only this that is created. The other part which is created is the whole CSS in the background. Then we use it across the website. Really? You told me not to show code. We are not showing code. Just the CSS which we will need. Let's really now start. We already have about event page. We are going to create a new one. I'm going to say, hey, add a new page. So how do we start? What can we do? We can create a home and landing page. I create those on the very end. That's somehow at least my thing. You can start at the beginning. But I like to start creating other stuff first. You can start with headers and footers, which are going to be reused across your website, coming to that one. Or you can put some manual CSS, which we don't need, which we don't know. But if you need a, you can start the page. So which page are we going to create? We have different out of the box options. plus custom pages. Out-of-the-box options are about event page, registration page, speakers page, sessions page, agenda pages, and you see here even for agenda page, we want linear agenda, tabular agenda, whatever, sponsor pages, FAQ pages, or whatever, freestyle or custom page. Yeah, so I'm now smart, so I understand you showed the stuff in the back end because this is how it looks like then in the front end and it's using the stuff that you define in the back end for this, right? Yes, I got it. So I'm just going to say, hey, let's create an about event page. Let's create a page which is about European Collaboration Summit. You can put here some modifiers in the text side. Hey, emphasize. Let's do it. emphasize networking and say that ECS Expo Village is the coolest and largest Microsoft Expo in the world. So far, I didn't see anything new. And even that, it looks like a chat with my agency that I did in the past. So the process is the same. It's just that there is no agency behind the scenes, right? There's just no agency. Select images. So I have already uploaded a few images. How the image upload works here. I can really say here, add new image. upload the image and i'm going to take and those are our event images i'm going to oh this is my uh pattern uh crime here brett lonsdale i'm going to say here uh brett's image i can also have an external media which i don't think i don't have this one and now one thing one of the issues with websites i see so often that is they're using too large images Even eight thousand times five thousand takes ages to load. You don't need that for that. But since I'm that old, I can still remember twenty plus years ago when the agency asked me, how many centimeters do I have? And right here, right here, it tells us immediately, hey, this is a large image. Reduce it to a thousand and five hundred pixels. This is perfect. And convert it to WebP. This is the modern, modern best form. Yeah, that's amazing. I just worked with that. And JPEG, forget it. This format is like a thousand times better than JPEG. It's really, really good. So I recommend everyone to use WebP. I think it's Google format, right? Something that they find. And it really works really, really good. And you see, our amount was so fast that you didn't see the finishing. It says, speaker engages audience at the conference event. A man in a bearded shirt and jersey stands confidently on the stage, speaking into a microphone at a professional conference. All true, since I know this is Brett Lonsey. I'm just going to change this to say Brett Lonsey. Yeah. Works? You see that the description is immediately there. Why is this important? Think accessibility. We are going to come to accessibility in a second. Another super important topic. For accessibility, you really need to have all the images described. Right now I'm just going to press finish. Very, very important. I'm going to choose image. I'm going to choose breadth. I'm going to choose image of convex. This is the venue where it takes place. A lovely image of Cologne because we are in Cologne. And let's say a few images which really show off the event. I uploaded all those videos before just for this is enough. This one, this one. And I would say we are good, right? We don't need more. Oh, thanks. You always need some thanks. I gave a few images. Done it. Your time to talk again. So what I understand what happens right now is that this funny figure is representing the AI that is taking the requirements, the brand guidelines that is mixing the backend stuff in a way that I'll say the front end is created using all the content and the features set from the backend to create the front end. Right, something like that. i lied to you that you are not going to see any code this is the way i know that yeah but this is just for a sake of uh yeah it takes some time and you just showcased what is happening i think this is nicer than watching a progress bar you actually see what's being created yeah and that's this fun thing that i said when you have a slow website you just replace loading with thinking on reasoning and your ai startup so uh since we are in the event business so you will see that the uh that the uh verbs here are like a batch flipping and uh what else can we got here because with the decompressing this is always important after the after the event decompressing that there was wrapping etc etc it takes about two to three minutes per uh per page to do so if a typical web page uh website has seven to eight pages you uh multiplications relatively easy i need to say one thing really in the beginning diamond is like we all know that ai can go bonkers. It can hallucinate. It can create crazy stuff. So not every result is going to be a hundred percent perfect on this spot. That's also not the point. The point is that the result is good enough that with the further prompts, you can easily modify to be exactly as you want. This is the, this is what we want to achieve. And this is what we wanted to achieve. We see that it's working all of the, uh, For each page, we are starting this. It is still bad. We still have some HTML. We still have some CSS. But you didn't see me having any editor around. You didn't see me writing anything. You see me watching code being written as two of us are trying to entertain the audience, saying as it is. And I think the first result, and this is the most complex page because it's mainly content, less the interaction. So you are going to see this. this page is anyway going to take the most of the time being created. We will have a page which is created out of our data, which is fully responsive, as you say, which is fully compliant regarding stability. This is all new about event page two. We can, of course, change it. This is what we have got. Join the world's largest Microsoft Expo. Remember, it was us saying that the AI should emphasize this information. So experience Expo Village. I don't want to interrupt you, but I just want to say this is where stuff goes wrong in previous cases as well. Because you communicate with a person and none of us is capable of communicating like a computer. We always write something and think we said it, but the other person understands something else. This is the thing that sometimes AI understands me better than the people. I noticed that. Let's hit here the preview. Let's see what we have got. The world's largest Microsoft textbook. Learned from Microsoft leaders and industry experts. Where's the content coming from? Content is coming from content, from the sessions. It actually knows the sessions. So the AI looked in the data and wrote the page, basically describing it for me. Because everything I saw so far I can do with WordPress, but this is the first thing I can't. because it generates content for me. It's not just using elements and I need to type everything. No, you didn't type, you didn't type any content. We didn't type any code. Yeah. It's all there, but I see here things. Oh, I see few issues going on right now. So let's immediately tackle this page and solve the issues. Most of the page is good. I would say so, but go here and say, okay, there's one thing that network with three thousand plus Microsoft professionals. This could be understood wrong at all. Three thousand people come from Microsoft. They don't. It's a condition of Microsoft community. It's misleading a bit. Yeah. Let's just say, we just delete it. So we still have this normal textual editing. We are not getting rid of that. Simple changes, it's perfectly fine. And I can save the change. And even with the changes, remember, AI can sometimes go really bonkers and do stuff which we don't think most of the time is really awesome. We can always go in history and rewind. If you go bonkers or your AI goes bonkers, you can always go back and say, hey, this was not cool, let's change it. As I said, we have SEO, we have mobile, we have agentic SEO, we have lots of requirements. And in Europe, we also have laws, Accessibility Act, AI Act. So this, I hope it's compatible with all the standards. We are coming to that. But you see, it puts here one photo. Those are our three keynote speakers, but they didn't get the photos. So you see, two photos are missing completely, and one is wrong. So let's do the following. Let's do the same. We open here our Amal chat again. Hey, in the feature speaker sessions, There is only the image for Marko Kazalina, images for Adam Harmetz and Vesta Juvonen are missing. So this is a typical change request and it will cost money if you do this. Exactly. Talk to me about the money. This is the use these images for those two speakers so it can happen here i'm going to attach two images i'm going really i do have summer image of marco or i don't i this is actually image of marco it's just marco in the back and i'm going to use any other image we are going to change the images later images are not the big deal so i'm sending here what it's doing it's finding the place where uh this happened remember i told him do that okay Are you already done? We are already done. We've got those two images. Images are still wrong. But it's super simple. You click on the image. Choose another one. Let's say we choose this image. Doesn't really matter. Any image. It all works. It's all there. You have both ways. You can do it manually, but you can also ask nicely AI to do it for you. With this, we have actually within seconds got a very decent page about European Collaboration Summit. The next thing we definitely need immediately is the registration page. Let's do a registration page and let's see how far we can go with the time that is still, that is, oh, one, you asked me one thing. Let's do two things. Let's first create a page and I'm going to say, let's create a registration page. I'm not putting any modifiers. So just do the standard registration page, select images. I'm going to take this, this doesn't, does not really matter. It is all good enough. Generate. While this is doing that, I am going to refresh this page. You can always go to preview. You see everything is already there. What did you say, Damir? We want a page to be responsive, right? Yeah. So let's see how responsive it is. This is, let's say, iPhone fourteen. Yeah, that looks good. no issues with responsibility whatsoever. That's a good thing. I'm big into this. I think that everyone should be able to use the websites. And according to latest review, we have more than ten million people alone in Germany with disabilities. They can't use it properly. And most of them are using mobile phones. So this is not negotiable. So this is something that just needs to be there. even accessibility damage without mobile pages normally because we also need to take care of the people who cannot use mobile pages for different visual impairment or maybe it's very visual parent we have standards we have techniques how we make websites accessible for those people there are vcag standards Run events pages is following completely VCAG two, two. And one of the typical things you will see, you can use just tab to switch to the, to the, to go, to navigate to the content, to see what you got. And one, you see now we are on the register page. And one of the things which is typical, you see there is this something which is called skip to main content. This is standard, which is kind of a, not really a low, but somehow a context of good behavior. The accessible side should have this because what's happened sometimes we love to use big hero images. Here we have one of the contents. Here we have large. But where is the content? Content is below the hero image. And this is, for example, why we have this to immediately put us down to the main content to actually have the website being Yeah. But you also showcased one interesting thing is that you can parallelize tasks. You let it run in the background and yeah, the magic was done while we were doing something else. So basically you don't need to wait for many things. You can do things in parallel, but then it is just there at some point. and this is one thing where ai went bonkers happens i told you that can happen doesn't really matter we are just going to delete this one we are not going even we are just not going even to try to prepare this one we are going to uh do it again wait for a minute and have it have it uh have it created have it created uh again not a big deal while we while we speak and uh while we speak and talk about ourselves we are creating pages here And the legitimate question could be, where are we hosting this? What is the website? What is the domain of this website? How is this being hosted? Why is this better than WordPress? You just told us that WordPress is not really performant, which it isn't. Why is this better? So what run events is here using, you will see later the publish button, we immediately publish the website initially to a sub domain, which is your event slug dot pages dot run events. And you can see and experience the page as it is. We are hosting the page on Azure Microsoft Azure CDN, which means it's a static web page. There is no servers running in the background, so there is nothing to slow down the page. This website has minimal JavaScript, really minimal. There are no JavaScript frameworks which would slow it down, which would create crazy stuff. It's really just a minimal JavaScript. No server. It's a normal, plain, fast HTML and CSS which you can host in a coffee cup, basically. And it is still by far the most the past technology uh be no uh today security issue uh that's much safer than having a result there are no vulnerability points there there's no vector attack there's no vector That's what I believe, but lots of events are suffering from this. People are trying to get in, get a ticket or whatever, and also to steal the data. And the one thing that every event organizer actually cares for is the data. Of course. And we'll show that later how bad that is. But while we're talking, in the meantime, we have got our registration page from the second attempt. Usually this all works from the first attempt, but this time it really works from the second attempt, which is also good to see. I mean, we are doing here live demo. So there you go. So hey, secure your spot at Europe's premier match at C-E-S-T-Y-F-I-V event. It is a really good claim. Buy a tent, exclusive content, expert learning, unmatched networking, future proof of your career. So that's created based on the ticket types created in the back end on all the information around it. And this, I assume, it's a dynamic part and not just a static text. This is a dynamic part. And I can here take two standard tickets. And I'm going to take one all session pass. And then I have here my cart. And I can check out, go away, and then go purchasing those tickets to run. This is the first time where I say, okay, this is cool. Because this is super hard. I know. Now you need a proper developer and you need someone who understands how to connect to the payment system, how to care for it, all this stuff. What you did right now is you just created the page without doing any development work. Yes. Because the payment system, the ticketing, the whole thing is in the background around events. Where it should be. What I see as a big issue is that you can't explain anyone anymore that you have efforts to build any event website. I have a counter question to you. We are in the year of twenty-six. Why should you have efforts? That's a good question, yeah. And I totally agree with that. Exemplary is that when you follow all the rules and you care for compliance and all this stuff, this is where you spend a lot of money and time. And mostly you need a proper tester, you need change requests, all this stuff, because the communications is quite difficult. And in this case, You made a mistake and it just took us two minutes to discuss it and we did it again and it works. This is really enjoyable. I could imagine that the creativity event organizers put into building those websites, they can actually do the proper work right now because they can change whatever they want and still it works. easily so let's do two more things and we will have a time for the whole uh web uh website but i think our viewers and users are getting uh let's do two more things you said damage sponsors let's take a look in run events here in sponsors And we are going here to, to, to, to, no, let's, let's go. Let's do speakers because sponsors are in a different place. Let's go for the speakers. And we have got agenda here. If we create here an agenda page, what is going to happen? Let's create a new page. Let's say agenda. Let's say we want a linear and tabular agenda. Linear and tabular. Linear, all the sessions are basically in line. Tabular, you would get this typical tabular view. On the left, you have the tiles. Plus linear. The problem is this event has eighteen parallel tracks. If you try to put eighteen tracks in a tabular view, it does not look good. But it has nothing to do with the tabular view. It has nothing to do with eighteen tracks. this case you have no chance but to take the linear agenda i'm also not putting any modifiers i'm just saying hey create me an agenda don't even ask me i need to give it uh i don't but i want to give a few images to the system so that it ignites or generate and let's start, let's do... You know, this is exactly the thing that I was talking at the beginning. I was two weeks ago at a spot where five hundred events are taking place at the same time. and majority of the events had difficulties that they did not have a proper agenda page most of them were outdated there was literally zero to none um changes communicated to anyone and just a few houses that did a proper job with doing it but majority of them were uh yeah whatsapp groups and uh try to inform all the delegates about the change and the person is uh not coming all this stuff was really difficult to uh get and now while i was talking this it seems that the agenda page is already done there you go write your summit experience my god and this is from the back end yeah it's a three-day event and oh look at him We have Marco's keynote, we have, et cetera, et cetera. Each session is properly here. Well, we didn't manage. I just realized this is a proper event and proper website for three thousand plus people. This is not just a demo what you're doing, right? No, I'm not doing a demo. I'm not doing a demo here. This is a proper website that we can be online in forty five minutes. And we didn't touch HTML code. We didn't touch whatever. If we want to touch HTML code, I know they're nerds. This is fine. You can... edit all of this in a typical editor. I can just change stuff. I can go here, change fonts. I can go here, change colors. If I want to make this yellow, I can click here and make this yellow. This will be perfectly fine. So you can do visual editing or you can easily just switch to HTML. If you really want to do HTML, here is the HTML. Here is the CSS. You feel free to do that if you want to do that. My point. You don't need to do that. You really don't need to do that. It's in my mind because I was super strategic in last month. I was thinking a bit strategic. You are not just showing a tool. You are showing a paradigm shift. The way how we do this is different. You said forty-five minutes for a three thousand plus people conference. Yes. This is crazy fast. So damn it. Are you happy that we went to the CMS business back again? Yes, we are back again. We just, yeah, we should leave it with this because it's super cool. mobile desktop app all the dynamic functionalities ai helps you to build it the changes to adopt it at the same time you care for all the requirements ai act accessibility act the page can be used by everyone and you can actually use ai to build it further to change to to be creative without destroying the functionality so it will still work uh agency with They will charge a lot of money and it will take a lot of time because it's a great business. You are creative. The more creative you are, the more expensive it will get. But in this case, basically, your creativity is only bound by your time and crazy ideas. Nothing else. Let's even now... Let's put this in. We both are living in Germany, but none of us is from Cologne, right? And I know a few things about Cologne. I've been there. I know a little bit. It's almost as beautiful as Düsseldorf. It's almost as beautiful as Düsseldorf. But I wouldn't be able to do a tour guide of Cologne. I mean, I'm not Cologne native. I just wouldn't be. But let's try this. This event is in Cologne. Now, the difference is what I'm doing here, Daniel. We don't have this data in the backend. This is not event data. I'm pre-styling now. And pre-styling, like, totally pre-styling. This event is in Cologne. I need a page which explains Cologne history, its tech relevance, burned some of the most European unicorns from Cologne. A little bit about beer. And give me one more. Give me one more hint. We have history, tech relevance, beer. Oh. And of course. And why is it ideal for the European? Okay. Should we start? So if I understand correctly, you ask AI to collect the data from the internet and other sources, combine it with the feature set from the events backend and create a website that will basically serve as a guide. So this is proper work for external vendor. You have an idea. You wrote the sentence, basically. Normally, you will call someone and say, I need this page. Can you create the page? And the person will sit, do this, spend a couple of hours researching, a couple of hours building it, and charge you for the day. This is a great business, and now you're destroying this business. At least two days. We are not destroying this business. We are just moving this business in the hands of those people. whom it belongs to the event organizers. That's true. This is something that happens when technology becomes better and you change the way how you work. It means that the people who are doing this will change the way how they work and they will be able to do more And faster. That's what it's all about, basically. You have an event, you want to change things. And I was working with event organizers. I would say before, like one or two months before the event, we discussed many, many big things. But the last few weeks and during the event, most of the changes were around those stuff. Okay, we need new hotels, we need new arrivals, so they have construction works, so things changed. Whatever happens, you need to collect information and you publish the information. So this is something that I think people really value, to have up-to-date information about something that happens right now. as i said we are looking right now what amal is doing but basically we can also prepare the next one and so you become more efficient it's just that your skills are changing you know what you learn as the prompt engineering how to work with ai which is something that we all need because there are lots of services we use with ai but at the same time we're also learning how to build stuff ourselves how to phrase it properly how to use the possibilities of the system while the actual site is created so you can learn and build something and with every event you get better and better and pretty soon people could be pretty professional with it. That's just me talking as a content manager. I did it for so many years. And it's just a pleasure to see that I don't need to do that anymore. Okay, I see a bit of code, but I don't care here because I don't need to change the code. no you don't you can't remember how often it happened to me that i had a semicolon or a dot or whatever in a website and then i published it and i i was i wanted to go jump from the window and say ah i was just and this thought is so visible and i need to do everything again so there's something that really uh yeah it's done actually it's done let's see what did he do uh pages sorry come on let's go immediately oh my god i love this yeah this is such an annoying small task that you need to do but yeah ah We are here with Dipo, we are here with SoSafe, we are here with Binomics, three unicorns from Cologne. We are here reading about Kölsch. We are reading about Brauhaus culture. speaking about carnivals here of course we can now go say hey let's put uh one box on the right side and then two box down left down right this is all possible this will be the modifier prompts uh as you said and uh you see portals venue exceptional accessibility etc etc this is yeah And not to forget, we are all the time following our corporate identity. You see, all the colors are coming from this. And really, I mean, okay, I did not have a coach picture here of the beer picture here. So let me try to see if I think I do here have any, just give me a second, please. Cologne. to have a picture pictures somewhere here to know that they have a beer picture. That's amazing. All my website pictures, so it might I really do have something around that. Cologne, cologne, cologne, cologne, cologne. No, I don't. Doesn't really matter. Imagine I would have here somewhere a picture of Kroshnikov or whatever, which I don't. But it was worth a try. I'm going to put our friend Anto here. I'm going to put Anto's picture into this. Yes, why not? It's always good to have Anto's picture, whatever you do, et cetera, et cetera. It's going to say, hey, there's a nice looking, handsome young man on the running man's boot. yeah run with boost presentation event special stuff uh that's true finish right here there wonderful this is how easy it is yeah I got it I got it that's that's we just built yeah we lost fifteen minutes twenty minutes talking but basically in the last fifteen minutes we built half of the website we could build the whole website in half an hour which is just amazing it's mobile first is accessible optimized for Google and for AI agents and structured data it's pretty fast loading all the requirements. It's not that we're building something entirely new. We are just building something super useful, super easy to use and compliant with all the standards, fast and useful. This is something that actually everyone wants. on top of it you can be creative and build the best experience that's something that really excites me because this is what this is all about to have time to be creative and who knows better than the event organizer how the website should look like it's your vision it's your baby you know exactly what you want and then now you have a chance to do it So we mentioned our answer, and I know he would now tell me, dude, where are my forms? I want my forms. I want my data collection forms. I want my he's a marketing guy. He loves his forms and work behind the forms. Let's create a custom contact page. where you will have a custom contact form. This is an important thing that people want some of their snippets, you know, from different systems like the big hubspot, be the high level which you use with whatever else there should be custom. So I just said, please check me a nice contact page. and use this contact form with exactly this code we are using cognitive forms for the contact form so i'm just going to say this i'm going to put this as an image and maybe add another one in this one just to have two for the case generate give it a few seconds this is what uh the provider i was working with different event organizer two weeks ago and they all said we love to use high-level hubspot because our agencies we work with, for the outreach, they use TRAC, CRM, all this stuff. And I would love to include this in our form. And during Davos, there was a vetting process. So you can't be a delegate. You can't be a participant if you are not approved. So you can't buy a ticket. You first need to... go through the vetting process then you're approved and then you can buy the ticket and this is necessary to integrate HubSpot into your website and then to have a whole process implemented this was a collaboration within two different companies with event organizer and it took a lot of time and discussion to actually be sure that we have google analytics as we have hubspot stuff that we have everything implemented properly and on both sides there was always a project manager and the developer included so that you have a tech and business knowledge so this is really complicated stuff it sounds simple but it isn't because you want to have a good quality you want to have a solution on a high level because all the delegates all the people who are there require and wants to have it in a high quality no so it should work so now i'm happy cool yeah And this form is actually connected to the external service. This is a dynamic form and not just what lovable will do. We'll just create a template form without any functionality behind the scenes. Because how? It even pulled our website. It pulled, and I know why it pulled, because my email address is the support address there. So this is a lovely, lovely, for example, lovely exercise to say, hey, please, please change the contact address to info at ECS events. Boom. You know what will happen in real life? You send this to an agency and then you pray that they change what you wanted, but you're not entirely sure what will happen. In the real life in twenty twenty six. We just changed. We just changed it. cool it is really cool yeah i i see two different set of eyes trained eyes for twenty plus years of content management and i see the challenges and well this seems that the future of event website is not coming it's already here and it just took us half an hour Oh, my God. This is really nice. Let me just take a short look. Right. Good. I mean, we could go on and on. One thing we would need to do is basically to create headers and footers. I don't know if I have all of these some here. Let me take a chance. We can just show you how it works. uh but if not we will not be losing that much time that much time that's it i think yeah we don't we don't unfortunately we don't we would yeah we are i think we are already quite far at the time and uh this is really really cool i you will click here on deploy and as i said within forty five minutes you are live yes and uh yeah knowing how it works and how fast you can change stuff and now you have a website and you have a data in the back end you can change data anyway and at website updates it's but if you go for the whole website revamp knowing that i can change my whole website by talking to ai within an hour i have an event and then some things change i want to change the whole site very fast but me not a developer the way how it works is just uh super simple and i think one of the coolest things for me is that it's actually compliant and following the rules that this is this thing if you're creative you always break the rules so you have a best looking contact form but the features are kind of not the best and it's perhaps laggy all this stuff this is not happening so this is what i love and uh i think uh the point of showing this is to foster the conversation within the community the event professionals to understand this paradigm shift we use this as an example but basically what we're talking about is that the whole industry is changing and i will just repeat myself what i said in the last webinar event professional will not be replaced by ai but event professionals using ai will replace event professionals not using ai because you are way more effective you're faster and you are more powerful so that's the deal you have to move forward with technology and in this case um it seems that we did a pretty good step forward i would love to discuss this in detail and show this because we showed something but people should also be able to see it in real life we have an in control summit coming in a few months and uh june second uh into zildorf we will showcase how we create a page about cologne and it's going to be very interesting in this love People will love it. But we should talk about this. We should discuss and we should also see which other solutions are there. How can we connect? What is the industry doing and how are we moving forward? Now we have a German website, which is also... It took a second, right? took a second to translate uh properly yeah enough enough i i think i think uh our audience got it uh and uh thank you so much this was really impressive and knowing that you were late not prepared you just did a freestyle on the air and this was really impressive and uh thank you so much Thank you, Damir. And thanks, everyone. And I think that's all. Yes, we'll drop the mic. Thank you, everyone. See you in the next webinar. And ultimately, please look at the website. Let's meet in Düsseldorf. Let's discuss all this and see other cool solutions. Thank you, everyone. Bye-bye. Thank you very much, Damir. Bye.