inControl Community

A safe space for event professionals • 8.3K Members

inControl is a safe, no-fluff space for event professionals who actually run events, not just talk about them. It’s where event professionals, technologists, marketers, venues and agencies share what really works, ask hard questions, and compare scars without the noise of self-promotion, cold pitches or "thought leadership" theatre.

run.events team

Event Ninjas @ run.events •2w ago

AI en Events

inControl Summit 2026 Panel - "Are We Afraid When the Tiger Roars?"

Recording

"Are We Afraid When the Tiger Roars?"

Damir Tomicic

Chief Strategy Officer @ run.events •Dec 10

AI en Events

The Event Industry's 70% Problem

70%. That's how many AI failures trace back to people and process issues. Not technology. Not algorithms. People. BCG calls it the 10-20-70 rule. The event industry has it backwards.

I looked at the data. The pattern is clear. And it's fixable.

The Wrong Investment