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inControl Community

A safe space for event professionals • 8.3K Members

inControl is a safe, no-fluff space for event professionals who actually run events, not just talk about them. It’s where event professionals, technologists, marketers, venues and agencies share what really works, ask hard questions, and compare scars without the noise of self-promotion, cold pitches or "thought leadership" theatre.
run.events team
Event Ninjas @ run.events •Jun 10
inControl Events and Webinars

Colja Dams Keynote at the inControl Summit 2026

Colja Dams' full keynote from the inControl Summit is now live for the community members. No fluff, no recycled AI takes — just a sharp, honest perspective on where this industry is actually heading. If you weren't in the room, now you can be. 👇

Colja Dams Keynote at the inControl Summit 2026
Recording
Colja Dams' full keynote from the inControl Summit is now live. If you weren't there — this is the one to watch. 👇
Elena Kovacevic
Chief Business Development Officer @ ecs.events •Nov 6
inControl Events and Webinars

AI Support Chat: Still the Ugly Duckling?

Early AI chatbots were disasters that gave away free tickets, confidently invented swimming pool parties in March Germany, and could be convinced they were World War II soldiers, creating industry-wide trauma that scared event organizers away. Modern AI support has evolved dramatically with better grounding technology that constrains responses to verified knowledge, but success requires comprehensive FAQ segmentation across different audience levels and regular updates rather than set-and-forget implementation. Platforms like run.events now enable strategic deployment where public websites get general AI chat while mobile apps for registered attendees offer personalized recommendations, turning support into real-time market research that reveals attendee concerns and shapes future event strategy.

AI Support Chat: Still the Ugly Duckling?
AI support chat went from industry laughingstock (remember when chatbots offered unlimited 100% discount codes?) to strategic advantage, but only if you feed it quality data and stop repeating early adopter mistakes.